To celebrate the 30th anniversary of its most popular bookcase, the BILLY, IKEA placed 30 bookshelves on Bondi Beach, in Sydney. This festive event took place on February 2nd, and attracted a large number of bookworms, eager to check-out the books the shelves contained. Visitors had the chance to trade one of their old books for an old one from the Bondi Beach bookcase, or make a small donation for the Australian Literacy and Numeracy Foundation. The 30 BILLY bookshelves were only held in place for their birthday.
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